No one’s in charge (except, to a certain extent, the person whose home it’s in) and everyone brings something to the party. Zoom meetings and Zoom webinars might sound like the same thing (poTAYto, poTAWto, right?), but there are some key differences that you should be aware of before you advertise your online presentation.Ī meeting on Zoom is like a bunch of friends getting together for a potluck. What Is the Difference Between a Zoom Meeting and a Zoom Webinar? Why? It’s an engaging format that can creatively repurpose written content (our favorite!) and, with the right tools, can be delivered efficiently. With video interactions becoming second nature, the webinar format is more relevant than ever as a tool for delivering content and connecting with potential customers.Īs the world opens back up (fingers crossed), we predict that simple, lightweight webinars will remain a part of the marketer’s toolkit to: Over the last 18 months, we’ve seen everything move online, from annual industry conferences to major life events (raise your hand if you’ve attended a virtual wedding or baby shower!)Įven before the pandemic, 75% percent of B2B customers consumed webinar content to inform their buying decisions.
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